The core values of the product—high-tech, clean, simplifying the complex, and open—are reflected in the key visuals, product style on the website, and all visual communication of the brand.

The visual style spans illustrations, slides, merchandise, animations, social media, and more. Visual communication is on every brand touchpoint throughout all user journeys. Style is flexible and adapts to different users and contexts: it can be bold or subtly support cloud brand communication.