Yandex Scale is the key annual event in the tech industry
Event | Branding | IT
The key idea is to showcase the growth of cloud-driven projects using scalable graphic elements that emphasize growth and flexibility.
The style evolves each year, and the components are designed to withstand any changes.
The visual style of the conference is maintained throughout the entire user journey.
Studio design, track stream design, and animation graphics are all integral parts of the event's visual identity.
The conference style also supports offline media: stands, registration desks, gift sets, stage design, lighting, and exhibition booths. Each year, the conference is held in a different venue, and the style can be adapted to any format.